Silverado Resort: Napa Valley's Sustainable
Cuisine Leader
NAPA VALLEY, Calif., June
21, 2007 - Napa Valley's Silverado Resort
was a leader in the area of sustainable
cuisine long before the term was widely
known. The resort continually adds to its
sustainable cuisine offerings and is active
in a variety of organizations dedicated
to educating consumers about the importance
of eating foods harvested in environmentally
sustainable ways.
Silverado took a giant step six years ago
when it introduced an aggressive seafood
policy that promoted the use of sustainable
seafood in the Grill at Silverado and the
Royal Oak restaurants. An active member
of the Monterey Bay Aquarium Seafood Watch
program, the resort began recommending to
its patrons fish from Marine Stewardship
Council-certified sustainable fisheries
and those that were harvested using sustainable
practices, following guidelines developed
by the Seafood Watch protocol and the Audubon
Society's Living Oceans Seafood Guide. In
addition, the resort stopped serving four
species of seafood - Chilean Sea Bass, Atlantic
Swordfish, Blue Fin Tuna and Shark - because
the survival of those species is threatened
by over-fishing, or they are harvested in
ways that damage the environment.
In 2005, executive chef Peter Pahk added
Certified Angus Natural Beef (CABR Natural
Beef) to its sustainable cuisine offerings
in the acclaimed Royal Oak and The Grill
at Silverado. That addition was made in
May just a few weeks after the beef became
available in the United States.
At the time, the resort was the sole location
in Napa Valley to offer the beef from Angus-type
cattle, which is raised without supplemental
hormones, antibiotics or animal byproducts.
The beef must meet premium quality standards
confirmed by USDA graders before it earns
the CAB Natural designation.
Operated by Xanterra Parks & Resorts,
Silverado is the only resort in Napa Valley
to become a member of the Chef's Collaborative
-- a national network of more than 1,000
members of the food community who promote
sustainable cuisine. The Chef's Collaborative
educates chefs and consumers about local
sustainable products and practices and also
works to improve the quality and taste of
sustainable food products.
"It has long been our goal to not only
serve environmentally appropriate cuisine
offerings but also to educate our guests
and employees about the reasons behind those
decisions," said Pahk. "Balancing
availability, food cost and guest preferences
is always a challenge, but we have found
that our guests are particularly receptive
when we explain that the choices they make
can directly affect the health of the planet."
Pahk is one of eight Napa Valley chefs participating
in "Renewing America's Food Traditions
(RAFT) Grow-Out," a program of Slow
Food USA in partnership with the Chef's
Collaborative. The program encourages small,
independent farmers to grow heirloom fruits
and vegetables in exchange for guaranteed
purchase by member chefs.
The Silverado Resort's other sustainable
cuisine practices include:
* Serving wild Alaska salmon instead of
farmed salmon. The resort's operator, Xanterra
Parks & Resorts, was the first U.S.
hospitality company to be granted the "Chain
of Custody" certification from the
Marine Stewardship Council. This important
certification guarantees all wild Alaska
salmon menu items can be traced to their
source, assuring consumers that the salmon
is from a fishery that has met the Marine
Stewardship Council's stringent environmental
standards. When wild Alaska salmon is not
available, the resort uses Arctic char instead.
*
The resort also was the first in Napa Valley
to recycle biodegradable food scraps as
part of its comprehensive recycling program.
*
In support of its seafood policy, hosting
a weekly "Seafood Watch Night"
featuring a variety of dishes with sustainable
seafood.
*
Featuring Kurobuta Pork from Heritage Foods
USA and Masami True Natural Kobe-style Beef.
Both products are produced using all-natural
production methods. Kurobuta Pork is raised
on small family farms in the Midwest without
using hormones, antibiotics, extenders,
sodium or added water. Kobe Beef cattle
are raised in a natural environment and
fed a varied diet of barley, golden wheat,
straw, alfalfa hay and Idaho potatoes. Their
feeding program runs three times longer
than traditional beef and is hormone free.
*
Joining Slow Food USA, a non-profit educational
organization dedicated to supporting and
celebrating the food traditions of North
America
*
Becoming the first resort in Napa Valley
to use the local recycling company - Napa
Valley Recycling - to pick up biodegradable
food scraps as part of its comprehensive
recycling program. The resort also has begun
composting food scraps.
* Serving wine produced by members of the
Napa Sustainable Wine Growers, a group of
winemakers in Napa Valley who adhere to
a variety of strict sustainable practices.
*
Serving abalone produced by Abalone Farm,
a California facility that uses state-of-the-art
sustainable practices. Due to the rapid
decline in the coastal wild abalone population,
commercial abalone diving is illegal in
U.S. waters. Abalone Farm operates an aquaculture
facility that grows abalone without harming
the earth's natural resources.
*
Implementing a Foodservice Energy Awareness
Program that teaches all of the resort's
foodservice employees to participate in
energy conservation in a variety of ways.
*
Planting an on-site herb garden to supply
herbs for cuisine served in the Royal Oak
and Grill at Silverado.
*
Educating guests about sustainable foods
served at the resort. Chef Pahk developed
a comprehensive training program that includes
listings of all of the resort's sustainable
partners, and specific information about
sustainable offerings is included during
the daily lineup. As a result of this and
other guest service programs, the resort's
guest comment cards show an 86 percent "excellent"
rating.
*
Developing a Green Procurement program to
ensure all paper products are biodegradable
and chemicals used in the company's foodservice
operations are environmentally sound. As
part of Xanterra's Ecologix environmental
management system, all foodservice operations
also participate fully in recycling and
waste reduction programs.
The resort's sustainable food innovations
have garnered national attention, and the
resort and Chef Pahk have received numerous
awards in recognition of its leadership.
Pahk was the recipient of the first Chef
Greens Award from the Green Awards Committee
from Napa's Vintage High School, the 2005
and 2006 People's Choice award-winner and
the 2006 Critic's Choice award-winner at
the Napa Valley Mustard Festival; and a
participant in the James Beard Chef awards.
Xanterra
Parks & ResortsR (consisting of Xanterra
Parks & Resorts, Inc. and Xanterra South
Rim, L.L.C.) operates lodges, restaurants
and other concessions at national parks
and state parks and resorts. Xanterra Parks
& Resorts is the country's largest park
concessioner. Xanterra operates concessions
in the following locations: Yellowstone,
the North Rim of Grand Canyon, Bryce Canyon,
Zion, Crater Lake, Death Valley, Rocky Mountain
and Petrified Forest National Parks, and
Mount Rushmore National Memorial; and at
the Silverado Resort in Napa, Calif.; Gideon
Putnam Resort and Spa in Saratoga Springs,
N.Y. and eight Ohio State Parks. Its affiliate
Xanterra South Rim, L.L.C. operates concessions
at the South Rim of the Grand Canyon. Xanterra
owns and operates the Grand Canyon Railway
in Williams, Ariz.
Long committed to the preservation and protection
of the environment, Ecologix, Xanterra Parks
& Resorts' environmental program, includes
a variety of proactive environmental stewardship
programs in each location. Xanterra has
been repeatedly recognized for its environmental
leadership in the hospitality industry and
is the recipient of many honors, including
major awards from the U.S. Department of
the Interior, Environmental Protection Agency,
Travel Industry Association, Colorado Department
of Public Health, State of Arizona, Arizona
Department of Environmental Quality and
Utah Department of Environmental Quality.
For more information about Xanterra, links
to individual properties and reservations
numbers, visit www.xanterra.com.
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